Marketing Expansions Video Campaign
Shohei * Casabona
Social Media & Content Creator
Shohei, a leading Japanese fashion brand, struggled to gain traction in North America due to strong local brand loyalty. To boost visibility and engagement, I implemented a digital strategy with storytelling videos, paid SEM, and SEO tailored to local fashion trends.
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Shohei struggled with low social media engagement, limited organic discovery, and a lack of visibility in North American search trends. The brand needed to strengthen its digital marketing approach to attract its target audience—fashion-conscious individuals aged 18-35—while increasing website traffic and conversion rates. Establishing a compelling online presence was crucial to breaking into this competitive market.
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To solve this, I created storytelling-driven videos that embodied Shohei’s brand identity while aligning with North American visual trends. I also implemented paid campaigns and SEO strategies to boost website traffic and customer engagement. The campaign aimed to increase visibility through Instagram and TikTok content, while optimized product descriptions and metadata improved search rankings.
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The campaign led to a 27% increase in CTR through a high-quality video campaign showcasing Shohei’s latest collection at Casabona Studio. A targeted Instagram advertising strategy resulted in a 35% boost in follower engagement, strengthening Shohei’s presence in the North American market. Through strategic content creation and digital marketing optimization, I successfully positioned Shohei for increased brand recognition and customer engagement.
Every shot is crafted to capture movement, texture, and emotion, making the brand’s identity not just seen but felt. From the dynamic styling to the moody lighting, this piece isn’t just about fashion—it’s about telling a story that speaks to a new audience, making Shohei impossible to ignore.