SEVEN Mystery faced challenges with low brand visibility and minimal audience engagement, making it difficult to attract customers to its new physical store. Despite offering unique coffee flavors, few people were aware of the brand’s presence in the community. The café wanted to increase awareness, promote its new products, and create a stronger connection with local coffee lovers and office workers who rely on coffee as part of their daily routine.

To expand its reach, I focused on a blend of organic content, interactive engagement, and targeted paid campaigns. I produced high-quality storytelling videos, incorporating colorful and creative brand visuals to enhance audience interest. I encouraged community engagement by creating interactive social media posts, including polls, Q&A sessions, and behind-the-scenes content. To reach potential customers, I implemented paid ad campaigns, ensuring the right audience discovered the brand and visited the store.

The campaign successfully increased Instagram engagement by 40% and boosted CTR by 24% through influencer collaborations and competition highlights. A teaser campaign for the new store launch led to a 28% increase in foot traffic within the first two weeks. Through a combination of content strategy, optimized video production, and scheduled social media posts, I strengthened SEVEN Mystery’s digital presence and built stronger connections with its target audience.